Are .IO, .XYZ, and .Tech Domains Worth It in 2025?

Securing the right web address is one of the most important steps in building a credible online presence. Traditionally, the .com domain has dominated the digital space. However, in recent years, newer domain name extensions, such as .IO, .XYZ, and .Tech have emerged as popular alternatives, especially among tech startups, creators, and modern small businesses.

 

So, are these domain extensions worth your investment in 2025? Can they help you stand out on social media platforms, improve visibility in search engines, or boost your brand identity? This guide breaks down the benefits, risks, and practical tips for incorporating these newer top-level domains (TLDs) into your digital marketing strategy.

 

What are .IO, .XYZ, and .Tech Domains?

These are all generic top-level domains (gTLDs) that offer industry-specific or modern alternatives to the traditional .com:

 

• .IO Domain

Originally tied to the British Indian Ocean Territory, now widely used by tech startups, SaaS companies, and digital platforms.

 

• .XYZ Domain

Known for its adoption by Alphabet (Google’s parent company, at abc.xyz), this TLD is popular among blockchain, Web3, and AI brands.

 

• .Tech Domain

Geared specifically for technology companies, making it an ideal fit for startups offering innovative products or services.

 

These domain name extensions provide businesses with flexibility when their desired domain in .com is already taken, or when setting up AI brands, tech startups, or innovative products and services.

 

Why Modern Brands Choose These Domain Extensions

Here’s why startups and entrepreneurs are embracing new TLDs:

 

• Availability

Get shorter, brandable domains that are often still open.

 

• Brand identity

Signal that you’re innovative, future-forward, and aligned with a tech-savvy audience.

 

• Better fit for the niche

Perfect for landing pages, product launches, or campaigns that require distinct branding.

 

Especially for small businesses entering the tech or digital space, these TLDs offer an edge when choosing a custom domain.

 

Pros and Cons of Investing in .IO, .XYZ, and .Tech

 

✅ Pros

• Modern branding appeal
• Increased availability for short or keyword-rich domains
• Affordability compared to legacy extensions
• Resale potential on domain marketplaces

 

❌ Cons

• May appear unfamiliar to non-tech users
• Could raise email deliverability concerns without proper setup
• Smaller resale market compared to .com
• Slightly higher renewal costs depending on the registrar

 

Email Deliverability & Business Email Platforms

One common concern with these TLDs is email deliverability. Some email systems may flag messages from lesser-known domains as suspicious, which can impact sending emails for marketing or emails accounting (e.g., invoices, support).

 

To ensure smooth communication, follow these steps:

1. test email deliverability before launching campaigns.
2. Choose a reliable business email platform, such as Titan Email or Gmail.
3. Set up SPF, DKIM, and DMARC records correctly.
4. Regularly clean your email list to reduce bounce rates.
5. Use advanced spam filtering tools to maintain reputation.

 

For startups and small teams, Titan Email offers a robust solution for email automation, secure inboxing, and domain-based branding—perfect for domains like @yourstartup.tech or @yourbrand.xyz.

 

SEO, Search Visibility, and Social Sharing

There’s a myth that search engines favour .com domains—but in reality, Google treats all domain extensions equally. Rankings depend on content quality, backlinks, and overall site authority.

Here’s how to enhance visibility:

 

• Use your domain consistently across social media platforms
• Optimise metadata, internal linking, and content structure
• Target keywords naturally in URLs and page content
• Make sure your web host supports SSL, fast loading, and mobile responsiveness

 

Real-World Examples of Success

• Opensea.io

The largest NFT marketplace, successfully leveraging the .IO extension

 

• abc.xyz

Google’s parent company showcases the versatility of .XYZ

 

• CES.tech

The world’s biggest tech show is embracing a domain that matches its industry

 

These examples show that non-.com domains can build trust, drive traffic, and support large-scale branding efforts—when backed by strong products or services and consistent customer support.

 

Investing in Alternative TLDs: What to Know

If you’re looking at these domains for digital marketing or resale purposes, keep this in mind:

• Research trending keywords in tech, crypto, and AI
• Use domain valuation tools to compare pricing
• Register related domains for brand protection
• Host frequently asked questions and support content on your site to improve authority

 

Buy domains from trusted providers with secure DNS management and make sure your web host is optimized for fast delivery and uptime.

 

Find the Best Domain Prices with Naksdomain

Want the best deal on a domain name? Compare domain prices and register your domain with Naksdomain!

 

At Naksdomain, we make it easy to compare prices across multiple registrars so you can find the most affordable domain extensions of your choice. Whether you need a .tech, .io, or .xyz domain, we help you buy one at the best possible price.

 

Tips: Want a complete online setup? Look for a domain + hosting bundle that includes:

• A free domain for the first year
• Email address setup for professional communication
• Website builders for quick site creation

 

Frequently Asked Questions

 

• Do .IO, .XYZ, and .Tech rank well on Google?

Yes. As long as your website is SEO-optimised and offers value, TLD does not negatively affect ranking.

• Can I use these domains with email?

Yes—but always test email deliverability and use reliable platforms like Titan Email for best results.

 

Final Verdict: Are These TLDs Worth It?

If you’re a business owner in tech, digital services, or Web3—absolutely.

 

.IO, .XYZ, and .Tech offer:

• Modern branding opportunities
• Affordable access to short domains
• SEO-friendly structure
• Seamless integration with top business email platforms

 

Paired with smart email automation, a strong landing page, and good search engine practices, these domain extensions can drive real value for your brand.